Our story

Why? Because coaching isn’t just about skills or strategies or frameworks. It’s about people. It’s about the space between us. It’s about transformation—the kind that ripples outward, shifting teams, organizations, and entire ways of being. We’re here for the ones who believe in that kind of change.
The leaders who know that real impact isn’t just about metrics and outcomes, but about alignment, purpose, and showing up fully. The coaches who aren’t just learning a craft, but living it.We’ve spent decades walking alongside leaders in tech, healthcare, finance, and beyond—helping them unlock potential, build cultures of trust, and create something that lasts. Because better coaching leads to better leadership, and better leadership? That changes everything.So if you’re here to elevate your coaching, sharpen your leadership, and spark something real—welcome. Let’s get to work.

Our Founding Team

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Peter Reek

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MSc, PCC

Founder, Leadership Coach, Human Capital Expert

Peter Reek brings over three decades of experience helping organizations build high-performing teams and create cultures where people thrive. As a leadership coach and human capital strategist, Peter has worked with renowned brands such as lululemon, Nintendo, and Best Buy, leading large-scale initiatives in recruitment, team development, and organizational growth.Peter’s work focuses on coaching leaders to align their people strategies with business goals. Armed with a master’s degree in Applied Positive Psychology and Coaching, he brings a unique blend of business acumen and coaching expertise to his practice.

As the founder of Coachworks.Academy, Peter is passionate about helping organizations unlock the potential of their teams and create environments where innovation and collaboration flourish.

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Rob Gray

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MA, MCC

Master Certified Coach, Facilitator, Leadership Strategist

For nearly 30 years, Rob Gray has been helping leaders and organizations bridge the gap between where they are and where they want to be. A Master Certified Coach (MCC) with the International Coaching Federation, he also holds a master’s degree in Executive and Organizational Coaching, giving him both the expertise and the perspective to guide meaningful transformation.

Rob has worked across industries—professional sports, tech, government—helping teams navigate complexity, develop strong leadership, and build sustainable systems for growth. Certified in Core Strengths and the Full Focus Planner, he equips leaders with the tools and insights to turn vision into action. Because leadership isn’t just about results. It’s about clarity. It’s about purpose. And it’s about creating the kind of impact that lasts.

For Rob, coaching is more than a profession—it’s a way to help leaders and teams navigate complexity with greater clarity and purpose. He’s committed to growing the field of coaching and supporting the development of new coaches, ensuring more people have access to the tools and guidance that drive meaningful change.

Learning Designers & Facilitators

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Mary-Ellen Edlington

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PCC

Learning Designer, Coach, Facilitator

With over 25 years of experience in leadership development, curriculum design, and coaching, Mary-Ellen Edlington specializes in creating transformative learning experiences that meet the needs of organizations and teams. Her work with companies like Erickson International shaped her ability to design programs that deliver both impact and results.Mary-Ellen is a certified Solutions-Focused Coach and Enneagram Practitioner, known for her ability to help organizations develop leaders, challenge limiting patterns, and build aligned teams. Her focus is on creating spaces where curiosity and courage lead to lasting growth.

Whether working with corporations or facilitating team development programs, Mary-Ellen ensures every initiative connects people to their strengths and drives organizational success.

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Ceri Rees

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MA, ACC

Leadership Coach, Strategic Alignment Specialist, Conflict Engagement Expert

Ceri Rees combines a background in leadership, strategy, and communications to help organizations foster cultural and strategic alignment. As the founder of Entelechy Partners and an Associate Certified Coach (ACC) with the International Coaching Federation, Ceri specializes in leadership development, conflict engagement, and cultural transformation.

Ceri’s corporate experience includes senior roles at Domain7, CBTW, and Versett, where she led strategic initiatives and facilitated people-first solutions. Currently completing her Master’s in Leadership, her research focuses on navigating polarization and building stronger connections amidst differences.

With certifications in Core Strengths and Relational Awareness Theory, Ceri’s approach equips teams to align, collaborate, and take bold steps forward together.

Associate Faculty

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Catherine Ducharme

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PCC,CLC

Leadership Coach, Communications Expert, Team Connector

Catherine Ducharme is a leadership coach with over 30 years of experience in communications, marketing, and leadership across industries such as high-tech and biotech. She has held senior roles in PR, corporate communications, and marketing, working with teams to drive impactful change.

As a Professional Certified Coach (PCC) and Certified Leadership Coach, Catherine specializes in helping leaders and teams connect, collaborate, and thrive. Her certifications in Core Strengths SDI 2.0 and Relational Awareness Theory enable her to foster stronger, more effective team dynamics.

Catherine has worked with diverse organizations and was recognized as the IABC Regional Leader of the Year in 2021. She is also a sought-after speaker and writer, sharing insights on leadership and team development to inspire action and growth.

Coaching Supervisors

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Dr. Sarah Evans

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PhD, MCC

Executive Coach, Leadership Mentor,Organizational Development Expert

Dr. Sarah Evans has dedicated her career to helping organizations build resilient teams, foster collaboration, and drive strategic change. With a PhD in Human and Organizational Systems, Sarah brings academic rigor and practical expertise to her work with leaders across industries.

As a Master Certified Coach (MCC), Sarah has partnered with hundreds of clients and teams, helping them align with purpose, navigate complexity, and lead with confidence. She is also a faculty member at Royal Roads University and Fielding Graduate University, shaping the next generation of coaches and leaders.

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Dr. Ana Paula Nacif

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PhD, PCC

Executive Coach, Group Coaching Specialist, Leadership Consultant

Dr. Ana Paula Nacif is an expert in leadership coaching, group facilitation, and cultural transformation. With over 20 years of experience working with organizations such as the NHS, Kent Police, and financial services firms, Ana delivers programs that foster inclusion, alignment, and growth.

As a senior lecturer at the University of East London, Ana blends positive psychology and coaching to create spaces where leaders and teams thrive. Her work is rooted in helping organizations lead with purpose and impact.